The role
Job description
JOB DESCRIPTION
Solar O&M Business Development (Marketing) Manager
Role Overview
We are seeking a dynamic, results-oriented Business Development professional to drive growth in the solar Operations & Maintenance (O&M) sector. The successful candidate will identify new business opportunities, build strong client relationships, develop sales pipelines, and contribute to revenue targets.
Position Details
Employment type: Full-time
Department: Operations & Maintenance
Vacancies; 1
Reporting to: Senior Management
Location: Delhi
Travel: Approximately 50% travel; frequency to be confirmed
Probation period: 6 months
Experience: 5–10 years
Compensation: Up to ₹12 LPA
Industry experience: Prior experience in the solar industry is mandatory
Shift duty: Not specified
Education and Experience
MBA or bachelor’s degree in Business Administration, Marketing, or a related discipline.
5–10 years of experience in sales, business development, or a similar client-facing commercial role.
Mandatory experience in the solar industry; exposure to solar O&M services is highly relevant.
A track record of lead generation, client acquisition, negotiation, and achieving revenue targets.
Strong networking, presentation, and relationship-management capabilities.
Key Responsibilities
Identify and develop new business opportunities through market research, networking, referrals, and lead generation.
Build and maintain strong relationships with prospective and existing clients.
Conduct client meetings, presentations, commercial discussions, and negotiations.
Achieve sales and revenue targets and contribute to business growth.
Prepare proposals, quotations, and contracts, and follow opportunities through to closure.
Coordinate with internal teams to support smooth project handover and execution.
Track market trends, competitor activity, customer needs, and emerging opportunities in the solar O&M market.
Maintain accurate CRM records, sales activity logs, pipeline reports, and forecasts.
Support upselling and cross-selling to existing clients and identify opportunities to expand account revenue.
Maintain and review site-level profit and loss (P&L) information and budgets where required.
Provide month-end updates, goal-setting inputs, and business reports to senior management.
Keep customers informed about order status, timelines, delays, and delivery milestones.
Develop a strong understanding of the organization's services and offerings through training and ongoing learning.
Work closely with sales representatives and internal stakeholders to ensure timely processing of customer requirements.
Respond to customer enquiries promptly and contribute to overall customer satisfaction and retention.
Required Skills
Solar industry knowledge, ideally including Operations & Maintenance (O&M) services.
Business development, sales, lead generation, and pipeline management.
Client relationship management, communication, and presentation skills.
Commercial negotiation, proposal development, and closing skills.
Strategic thinking, problem-solving, customer focus, and a strong sense of ownership.
Proficiency in MS Office; familiarity with CRM systems is an advantage.
Ability to manage targets, organise work independently, and collaborate with cross-functional teams.
General Requirements
Must be comfortable with the travel requirements of the role.
Must be in good general health, have adequate eyesight, be able to distinguish colours, and be comfortable working at heights where site visits require it.
Note: The original brief lists a preference for candidates who are not afraid of heights. Confirm the actual site-access and height-related requirements during screening.
Key Performance Indicators (KPIs)
Revenue generated against assigned targets.
Lead-to-opportunity and opportunity-to-conversion rates.
New client acquisition and existing client retention.
Sales pipeline growth, quality, and forecast accuracy.
Upselling and cross-selling contribution.
About the Organisation
The organisation is an India-based joint venture combining expertise in solar power plant Operations & Maintenance and high-voltage (HT) transformer and switchgear maintenance. Its focus is to deliver reliable, high-quality O&M services that maximise solar site production, uptime, and returns. It also aims to provide centralised service support for international solar O&M operations.
Screening Questions – Prepared by Vismay Talent Solutions [Add these questions in excel tracker]
Use the following mandatory screening questions to assess candidates before shortlisting.
1. Do you have professional experience in the solar industry?
Answer type: Yes/No
Shortlisting guidance: Mandatory — shortlist only “Yes”.
2. How many years of relevant experience do you have in business development or sales?
Answer type: Dropdown
Options: Less than 5 years; 5–7 years; 8–10 years; More than 10 years.
Shortlisting guidance: Preferred range is 5–10 years.
3. Have you handled business development or client acquisition for solar O&M services?
Answer type: Yes/No
Shortlisting guidance: Strongly preferred; review relevant solar-sector experience if “No”.
4. Have you independently managed sales targets, client negotiations, and closure of commercial proposals/contracts?
Answer type: Check boxes (select all that apply)
Options: Lead generation; Client meetings/presentations; Commercial negotiation; Proposal/quotation preparation; Contract closure; Revenue-target ownership.
Shortlisting guidance: Look for experience across multiple stages, especially negotiation and closure.
5. Are you comfortable with approximately 50% travel and, when required, visiting solar sites where work-at-height safety requirements apply?
Answer type: Yes/No
Shortlisting guidance: Mandatory — shortlist only candidates who confirm they can meet the role’s travel and site-visit requirements.
Below items prepared by Vismay Talent Solutions
Search Keywords (≤250 characters)
Solar O&M, business development, solar sales, client acquisition, lead generation, revenue targets, sales pipeline, client negotiation, solar operations and maintenance
Boolean Search String (≤250 characters)
("Solar O&M" OR "solar operations and maintenance") AND ("business development" OR sales) AND (lead generation OR "client acquisition")