All fields marked * are required
Performance Marketing / Paid Media Manager
Job Title: Performance Marketing / Paid Media Manager
Experience: 3–5+ Years
Function: Digital Marketing / Performance Marketing
Employment Type: Full-Time
Level: Mid–Senior Level
Work Mode: On Premises
Location: Not specified
Salary: ₹7–8 LPA
We are looking for an experienced and commercially driven Performance Marketing / Paid Media Manager to own the complete paid media lifecycle — from strategy and media planning through campaign execution, optimisation, analysis, and reporting.
The ideal candidate should have 3–5+ years of hands-on paid media experience, with strong expertise in Meta Ads and Google Ads, and proven experience managing both lead-generation and e-commerce campaigns.
This is not purely a campaign execution role. The candidate should be able to translate business objectives into paid media strategies, make data-driven decisions, optimise campaign performance, and communicate effectively with clients and internal teams.
Paid Media Strategy & Planning
Develop paid media strategies aligned with business objectives, target audiences, budgets, and growth targets.
Build strategies across Meta Ads and Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing.
Develop full-funnel strategies covering awareness, acquisition, conversion, and remarketing.
Recommend targeting, budget allocation, bidding strategies, creative requirements, and conversion journeys.
Identify opportunities to scale successful campaigns while maintaining profitability.
Meta Ads Management
Manage Facebook and Instagram campaigns through Meta Ads Manager.
Plan campaign structures, audience segmentation, prospecting, and remarketing.
Manage Lead Generation, Website Conversion, E-commerce/Sales, Catalogue, and Dynamic Product campaigns.
Conduct creative and messaging tests, budget allocation, bid optimisation, and campaign scaling.
Work with Meta Pixel, Events Manager, conversion tracking, and basic Meta Conversion API concepts.
Google Ads Management
Plan, launch, manage, and optimise Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
Conduct keyword research and search-intent analysis.
Manage match types, negative keywords, search-term analysis, ad copy testing, conversion tracking, and bidding strategies.
Understand Quality Score, Merchant Center, product feeds, landing-page relevance, and conversion performance.
E-commerce Performance Marketing
Manage and scale paid acquisition for e-commerce brands, particularly Shopify-based businesses.
Develop Meta and Google Shopping/Performance Max strategies.
Monitor and improve ROAS, CPA/CAC, conversion rate, revenue, AOV, and profitability.
Identify winning products, audiences, creatives, and campaigns for controlled scaling.
Lead Generation
Develop campaigns for qualified leads, enquiries, calls, appointments, and applications.
Optimise beyond lead volume by focusing on CPL, lead quality, cost per qualified lead, CAC, and lead-to-sale conversion.
Work with CRM and sales teams to understand lead quality and conversion outcomes.
Analytics, Tracking & Optimisation
Strong working knowledge of Meta Pixel, Meta Events Manager, Google Ads Conversion Tracking, GA4, Google Tag Manager, UTM tracking, and e-commerce tracking.
Diagnose whether performance issues originate from targeting, campaign structure, creative, offer, landing page, tracking, website conversion rate, or audience quality.
Translate campaign and business data into actionable optimisation and testing plans.
Reporting & Commercial Understanding
Prepare weekly and monthly performance reports with actionable insights.
Monitor ROAS, ROI, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate, revenue, lead volume, and lead quality.
Explain campaign performance in commercial/business terms.
Identify trends, opportunities, performance gaps, and next actions.
Communication & Collaboration
Clearly communicate paid media strategies and recommendations.
Present campaign results to clients, management, and internal stakeholders.
Translate technical advertising concepts into clear business language.
Brief designers, copywriters, developers, and content teams.
Provide creative direction based on campaign performance.
Manage multiple accounts, campaigns, budgets, and deadlines.
Candidates must have:
3–5+ years of hands-on Performance Marketing / Paid Media experience
Strong hands-on experience with Meta Ads Manager
Strong hands-on experience with Google Ads
Experience independently planning, executing, optimising, and scaling campaigns
Experience with both Lead Generation and E-commerce campaigns
Strong understanding of ROAS, CPA, CAC, CPL, CTR, CPC and conversion rate
Experience with conversion tracking and analytics
Working knowledge of GA4 and Google Tag Manager
Experience with Meta Pixel / Events Manager
Hands-on exposure to Shopify or another e-commerce platform
Strong understanding of paid media strategy, funnel optimisation, targeting, bidding, and budget management
Strong analytical, numerical, problem-solving, and communication skills
Digital/Performance Marketing Agency experience
Google Merchant Center and product feed optimisation
Looker Studio
Advanced GA4 reporting
CRM and lead-tracking workflows
CRO and landing-page optimisation
Meta Conversion API / server-side tracking concepts
Creative performance analysis
TikTok Ads / LinkedIn Ads
We are looking for a hands-on performance marketer, not someone whose experience is limited to boosting posts or basic campaign setup.
The candidate should be capable of taking a business objective — such as generating qualified leads, acquiring customers, growing e-commerce revenue, or improving ROAS — and independently determining how paid media should be planned, executed, measured, and optimised.
Core Competencies:
Paid Media Strategy | Meta Ads | Google Ads | Performance Max | Google Shopping | E-commerce Marketing | Shopify | Lead Generation | Conversion Optimisation | Media Planning | Budget Management | Campaign Scaling | GA4 | Google Tag Manager | Meta Pixel | ROAS & ROI Optimisation | Client Communication | Reporting & Insights
Required
Preferred
All fields marked * are required
Performance Marketing / Paid Media Manager
Job Title: Performance Marketing / Paid Media Manager
Experience: 3–5+ Years
Function: Digital Marketing / Performance Marketing
Employment Type: Full-Time
Level: Mid–Senior Level
Work Mode: On Premises
Location: Not specified
Salary: ₹7–8 LPA
We are looking for an experienced and commercially driven Performance Marketing / Paid Media Manager to own the complete paid media lifecycle — from strategy and media planning through campaign execution, optimisation, analysis, and reporting.
The ideal candidate should have 3–5+ years of hands-on paid media experience, with strong expertise in Meta Ads and Google Ads, and proven experience managing both lead-generation and e-commerce campaigns.
This is not purely a campaign execution role. The candidate should be able to translate business objectives into paid media strategies, make data-driven decisions, optimise campaign performance, and communicate effectively with clients and internal teams.
Paid Media Strategy & Planning
Develop paid media strategies aligned with business objectives, target audiences, budgets, and growth targets.
Build strategies across Meta Ads and Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing.
Develop full-funnel strategies covering awareness, acquisition, conversion, and remarketing.
Recommend targeting, budget allocation, bidding strategies, creative requirements, and conversion journeys.
Identify opportunities to scale successful campaigns while maintaining profitability.
Meta Ads Management
Manage Facebook and Instagram campaigns through Meta Ads Manager.
Plan campaign structures, audience segmentation, prospecting, and remarketing.
Manage Lead Generation, Website Conversion, E-commerce/Sales, Catalogue, and Dynamic Product campaigns.
Conduct creative and messaging tests, budget allocation, bid optimisation, and campaign scaling.
Work with Meta Pixel, Events Manager, conversion tracking, and basic Meta Conversion API concepts.
Google Ads Management
Plan, launch, manage, and optimise Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.
Conduct keyword research and search-intent analysis.
Manage match types, negative keywords, search-term analysis, ad copy testing, conversion tracking, and bidding strategies.
Understand Quality Score, Merchant Center, product feeds, landing-page relevance, and conversion performance.
E-commerce Performance Marketing
Manage and scale paid acquisition for e-commerce brands, particularly Shopify-based businesses.
Develop Meta and Google Shopping/Performance Max strategies.
Monitor and improve ROAS, CPA/CAC, conversion rate, revenue, AOV, and profitability.
Identify winning products, audiences, creatives, and campaigns for controlled scaling.
Lead Generation
Develop campaigns for qualified leads, enquiries, calls, appointments, and applications.
Optimise beyond lead volume by focusing on CPL, lead quality, cost per qualified lead, CAC, and lead-to-sale conversion.
Work with CRM and sales teams to understand lead quality and conversion outcomes.
Analytics, Tracking & Optimisation
Strong working knowledge of Meta Pixel, Meta Events Manager, Google Ads Conversion Tracking, GA4, Google Tag Manager, UTM tracking, and e-commerce tracking.
Diagnose whether performance issues originate from targeting, campaign structure, creative, offer, landing page, tracking, website conversion rate, or audience quality.
Translate campaign and business data into actionable optimisation and testing plans.
Reporting & Commercial Understanding
Prepare weekly and monthly performance reports with actionable insights.
Monitor ROAS, ROI, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate, revenue, lead volume, and lead quality.
Explain campaign performance in commercial/business terms.
Identify trends, opportunities, performance gaps, and next actions.
Communication & Collaboration
Clearly communicate paid media strategies and recommendations.
Present campaign results to clients, management, and internal stakeholders.
Translate technical advertising concepts into clear business language.
Brief designers, copywriters, developers, and content teams.
Provide creative direction based on campaign performance.
Manage multiple accounts, campaigns, budgets, and deadlines.
Candidates must have:
3–5+ years of hands-on Performance Marketing / Paid Media experience
Strong hands-on experience with Meta Ads Manager
Strong hands-on experience with Google Ads
Experience independently planning, executing, optimising, and scaling campaigns
Experience with both Lead Generation and E-commerce campaigns
Strong understanding of ROAS, CPA, CAC, CPL, CTR, CPC and conversion rate
Experience with conversion tracking and analytics
Working knowledge of GA4 and Google Tag Manager
Experience with Meta Pixel / Events Manager
Hands-on exposure to Shopify or another e-commerce platform
Strong understanding of paid media strategy, funnel optimisation, targeting, bidding, and budget management
Strong analytical, numerical, problem-solving, and communication skills
Digital/Performance Marketing Agency experience
Google Merchant Center and product feed optimisation
Looker Studio
Advanced GA4 reporting
CRM and lead-tracking workflows
CRO and landing-page optimisation
Meta Conversion API / server-side tracking concepts
Creative performance analysis
TikTok Ads / LinkedIn Ads
We are looking for a hands-on performance marketer, not someone whose experience is limited to boosting posts or basic campaign setup.
The candidate should be capable of taking a business objective — such as generating qualified leads, acquiring customers, growing e-commerce revenue, or improving ROAS — and independently determining how paid media should be planned, executed, measured, and optimised.
Core Competencies:
Paid Media Strategy | Meta Ads | Google Ads | Performance Max | Google Shopping | E-commerce Marketing | Shopify | Lead Generation | Conversion Optimisation | Media Planning | Budget Management | Campaign Scaling | GA4 | Google Tag Manager | Meta Pixel | ROAS & ROI Optimisation | Client Communication | Reporting & Insights
Required
Preferred