Performance Marketing / Paid Media Manager

JOB DESCRIPTION

Experience

Function

Employment Type

Level

3–5+ years

Digital Marketing / Performance Marketing

Full-Time

On Premises

Mid–Senior Level

7LPA – 8LPA

Role Overview

We are looking for an experienced, commercially driven Performance Marketing / Paid Media Manager to own the complete paid media lifecycle — from strategy and media planning through campaign execution, optimisation, analysis, and reporting.

The ideal candidate will have at least 3–4 years of hands-on paid media experience, preferably with exposure to a digital marketing or performance agency environment. The candidate must demonstrate strong expertise across Meta Ads and Google Ads, with proven experience managing both lead-generation and e-commerce campaigns.

This is not purely a campaign execution role. We need someone who understands the broader paid media landscape, can translate business goals into actionable advertising strategies, communicates confidently with clients and internal teams, and makes data-driven decisions to improve campaign performance and return on advertising investment.

Key Responsibilities

1. Paid Media Strategy & Planning

· Develop comprehensive paid media strategies aligned with business objectives, target audiences, budgets, and growth targets.

· Build channel and campaign strategies across Meta Ads and Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing where relevant.

· Develop full-funnel strategies covering awareness, consideration, acquisition, conversion, and remarketing.

· Recommend campaign objectives, targeting approaches, budget allocation, bidding strategies, creative requirements, and conversion journeys.

· Create media plans based on expected business outcomes and historical performance.

· Identify opportunities to scale winning campaigns while maintaining profitability and efficiency.

2. Meta Ads Management

Take complete ownership of campaigns across Facebook and Instagram via Meta Ads Manager, including:

· Campaign planning and account structure; audience research and segmentation.

· Prospecting and remarketing strategies, Custom Audiences, and Lookalike Audiences.

· Lead Generation, Website Conversion, E-commerce / Sales, Catalogue, and Dynamic Product campaigns.

· Creative and messaging testing, budget allocation, bid optimisation, campaign scaling, and performance monitoring.

· Pixel, events, conversion tracking, and basic understanding of Meta Conversion API concepts.

The candidate should be comfortable managing campaigns focused on leads, enquiries, purchases, revenue, ROAS, and customer acquisition.

3. Google Ads Management

· Plan, launch, manage, and optimise Google Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns.

· Conduct keyword research and search-intent analysis; structure campaigns and ad groups effectively.

· Manage match types, negative keywords, search-term analysis, ad copy testing, conversion tracking, and bidding strategies.

· Understand Quality Score, Merchant Center, product feeds, landing-page relevance, and conversion performance.

· Optimise budgets and campaign mix based on commercial outcomes rather than vanity metrics.

4. E-commerce Performance Marketing

· Manage and scale paid acquisition for e-commerce brands, especially Shopify-based businesses.

· Build Meta and Google Shopping / Performance Max strategies across product categories and SKUs.

· Understand product feeds, catalogues, collections, product-level performance, and remarketing journeys.

· Monitor and improve ROAS, CPA/CAC, conversion rate, revenue, average order value, and profitability.

· Identify winning products, audiences, creatives, and campaigns for controlled scaling.

5. Lead Generation & Enquiry Campaigns

· Develop and optimise campaigns for qualified leads, enquiries, calls, appointments, applications, or other customer actions.

· Optimise beyond lead volume by focusing on CPL, lead quality, cost per qualified lead, conversion rate, customer acquisition cost, and lead-to-sale conversion.

· Work across B2B and B2C lead-generation environments and understand the importance of CRM feedback and sales quality signals.

Analytics, Tracking & Performance Optimisation

· Strong working knowledge of Meta Pixel, Meta Events Manager, Google Ads Conversion Tracking, GA4, Google Tag Manager, UTM tracking, e-commerce tracking, and attribution concepts.

· Ability to diagnose whether performance issues originate from targeting, campaign structure, creative, offer, landing page, tracking, website conversion rate, or audience quality.

· Comfortable interpreting campaign and business data and turning it into clear actions and test plans.

Reporting & Commercial Understanding

· Prepare clear weekly and monthly performance reports with actionable insights.

· Monitor and interpret ROAS, ROI, CPA, CAC, CPL, CTR, CPC, CPM, conversion rate, revenue, lead volume, lead quality, and frequency.

· Explain performance in commercial/business terms rather than simply reporting platform metrics.

· Identify trends, opportunities, performance gaps, and recommended next actions.

· Forecast budgets and expected outcomes where sufficient historical data is available.

· Communicate what worked, what did not, why performance changed, and what should be tested next.

Communication & Collaboration

Strong communication skills are essential for this role. The successful candidate should be able to:

· Clearly articulate paid media strategies and recommendations.

· Confidently present campaign results to clients, management, and internal stakeholders.

· Translate technical advertising concepts into clear business language.

· Understand client requirements and convert them into actionable campaign plans.

· Brief designers, copywriters, developers, and content teams on advertising requirements.

· Provide creative direction based on performance insights.

· Proactively communicate campaign challenges and recommend solutions.

· Manage multiple accounts and campaigns while maintaining attention to detail and deadlines.

Required Experience & Skills

· Minimum 3–4 years of hands-on performance marketing / paid media experience.

· Strong practical expertise with Meta Ads Manager and Google Ads.

· Experience independently planning, executing, optimising, and scaling campaigns.

· Experience managing both lead-generation and e-commerce campaigns.

· Previous digital/performance marketing agency experience is strongly preferred.

· Experience managing multiple client accounts, industries, campaigns, and budgets simultaneously.

· Hands-on exposure to Shopify or similar e-commerce platforms.

· Exposure to e-commerce, banking/financial services, B2B, professional services, or other lead-generation industries.

· Strong understanding of conversion funnels, customer journeys, tracking, analytics, attribution, and conversion measurement.

· Strong numerical, analytical, problem-solving, and decision-making capabilities.

· Excellent written and verbal communication skills with a high degree of ownership.

Preferred / Added Advantages

· Google Merchant Center and feed optimisation.

· Looker Studio and advanced GA4 reporting.

· CRM and lead-tracking workflows.

· Conversion Rate Optimisation (CRO) and landing-page optimisation.

· Creative performance analysis.

· Server-side / Conversion API tracking concepts.

· Exposure to TikTok Ads, LinkedIn Ads, or other paid media channels.

What We Are Looking For

We are specifically looking for a performance marketer — not someone whose experience is limited to boosting posts or basic campaign setup. The right candidate should be able to take a business objective, whether it is generating qualified leads, increasing enquiries, acquiring new customers, growing an e-commerce store, or improving ROAS, and independently determine how paid media should be planned, structured, executed, measured, and optimised to achieve that objective.

The candidate should combine strategic thinking, hands-on platform expertise, analytical ability, commercial understanding, and excellent communication skills.

Core Competencies