Job Details:

Position                            :          Senior Engineer – Marketing Technology (Adobe Stack)

Experience                       :          6-10 years

Location                            :          Jaipur (WFO- 5.5 Days)

Role Overview

We are looking for a Senior MarTech Engineer with strong expertise in the Adobe Marketing Technology stack to lead solution design, technical governance, and platform stability across all customer engagement channels. The role requires close collaboration with Marketing, Product, IT, Data, Security, and Compliance teams to ensure scalable, secure, and compliant MarTech implementations.

This position is focused on solution ownership and governance, rather than pure campaign execution.

Key Responsibilities

MarTech Solution Ownership

• Own and manage Adobe MarTech platforms including:

  • Adobe Campaign (multi-channel campaign orchestration)

  • Adobe Analytics (customer behavior tracking and reporting)

  • Adobe Target (personalization and experimentation)

• Design and maintain end-to-end MarTech solutions covering:

  • Email, SMS, WhatsApp, Push Notifications, Web and App personalization

• Ensure stable operations across Dev, UAT, and Production environments.

Governance & Compliance

• Define and enforce MarTech governance frameworks, including:

  • Maker–checker processes

  • Access controls and role-based permissions

  • Change management and release discipline

• Ensure compliance with:

  • Data privacy and consent requirements

  • Internal security and audit standards (BFSI/enterprise-ready)

• Maintain SOPs, documentation, and audit trails.

Data & Integration

• Oversee integrations between MarTech platforms and:

  • Core systems (CRM, customer master, transaction systems)

  • Digital platforms (website, mobile apps)

  • Data warehouses / analytics platforms

• Ensure data accuracy, tracking consistency, and system reliability.

Campaign & Personalization Enablement

• Provide technical oversight for:

  • Automated and trigger-based campaigns

  • Customer lifecycle journeys

  • Personalization and A/B testing

• Act as final technical reviewer before production launches.

Stakeholder & Vendor Management

• Act as technical SPOC for Marketing, Product, IT, Security, and external vendors.

• Coordinate with Adobe and other MarTech vendors for support and escalations.

• Mentor junior MarTech engineers and promote knowledge sharing.

Required Skills & Qualifications

Technical Skills

• Strong hands-on experience with:

  • Adobe Campaign

  • Adobe Analytics

  • Adobe Target

• Good understanding of:

  • APIs and system integrations

  • Web and mobile event tracking

  • SQL for data validation and segmentation

Experience

• 6–10 years of experience in MarTech / Digital Engineering / Marketing Technology

• Prior experience in enterprise or BFSI environments preferred

• Experience managing production-grade systems with governance and controls

Soft Skills

• Strong communication and stakeholder management skills

• Ability to translate business requirements into technical solutions

• High ownership, attention to detail, and risk awareness

Good to Have

• Exposure to AEM or Adobe Experience Platform (AEP)

• Experience with non-Adobe MarTech tools (Netcore, MoEngage, CleverTap, Insider, Optimizely)

• Understanding of data privacy, consent management, and regulatory compliance