Digital Market Intelligence Analyst
Required
Preferred
Job Description
Build data products, troubleshoot tracking issues, and conduct deep dive analyses that unlock actionable insights for the business. Responsibilities include:
Utilizing data analytics and visualization tools to provide statistical insight for the business – these tools include but are not limited to Adobe Customer Journey Analytics, Azure Databricks, SQL, and Power BI Owning key business datasets and providing recommendations for action Identifying tracking gaps and partnering with developers and business teams to resolve them Discovering opportunities to enhance data collection and instrumentation Integrating external data sources to enrich digital analytics Delivering recurring reports and supporting ad hoc analysis needs. Be able to turn around projects in a tight timeline. Leading end-to-end analytical projects with long-term impact Staying current with emerging digital analytics tools and methodologies, and advocating for continuous improvement Strong proficiency in SQL, Azure Databricks, and Power BI Working knowledge of B2B lead management, Salesforce, and marketing automation platforms (Marketo or Eloqua) Experience in large global companies
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