Software Developer - Paid Media Automation (Remote)

Threshold Agency is seeking an experienced Software Developer (Paid Media Automation) to design, develop, and maintain traditional and AI-powered automation solutions that improve the efficiency, scalability, and performance of our paid digital advertising operations.

This role combines software development, paid media expertise, and automation technologies to streamline campaign launches, automate repetitive tasks, optimize advertising workflows, and improve campaign performance across multiple client accounts.

The ideal candidate has 3+ years of relevant professional experience, including digital marketing agency experience, a strong technical background, and hands-on experience developing automation solutions. You should understand how paid advertising platforms operate and have the programming skills to build reliable, scalable integrations and workflows.

You'll work closely with our Digital Marketing and AI & Automation teams to identify opportunities, implement automation solutions, and improve campaign performance.

Employment Type: Full Time Contract

Compensation: $9.60 USD/hour (approx. ₹900/hour)

What You'll Be Doing

Paid Media Automation

• Design, develop, and maintain automated workflows for Google Ads, Performance Max, Meta Ads, TikTok Ads, and other advertising platforms.
• Automate campaign creation, configuration, launches, monitoring, reporting, and optimization processes.
• Build scalable automation solutions that support multiple client accounts and advertising campaigns.
• Develop automated quality assurance processes to identify campaign configuration errors, tracking issues, and performance anomalies.
• Create reusable scripts, templates, and automation tools to improve operational efficiency and consistency.
• Identify opportunities to reduce manual processes and improve existing digital advertising workflows.

AI-Powered Automation & Optimization

• Develop AI-powered workflows and agents to support campaign monitoring, performance analysis, and optimization.
• Leverage large language models (LLMs) and AI tools to analyze advertising data, identify trends, and generate actionable recommendations.
• Automate budget pacing, performance alerts, campaign audits, and optimization recommendations.
• Evaluate and implement emerging AI technologies to improve advertising operations.
• Use AI-assisted development tools to accelerate automation development while ensuring code quality, reliability, and security.

Technical Development & Integrations

• Develop and maintain automation scripts using Python, JavaScript, or similar programming languages.
• Build and maintain integrations using Google Ads API, Meta Marketing API, and other advertising platform APIs.
• Develop custom automation workflows using Python, JavaScript, and direct API integrations
• Integrate advertising platforms with analytics, reporting, attribution, and internal marketing systems.
• Work with REST APIs, webhooks, JSON, authentication, and data processing workflows.
• Troubleshoot automation failures, API errors, and data integration issues.
• Implement testing, monitoring, logging, and appropriate safeguards to ensure reliable automation.
• Maintain documentation and reusable code to support long-term scalability.

What We're Looking For

• 3+ years of relevant professional experience in digital marketing, paid media automation, marketing technology, or software development.
• Prior digital marketing agency experience is required, including experience supporting multiple client accounts.
• Strong understanding of Google Ads, Performance Max, Meta Ads, and paid media campaign operations.
• Hands-on programming experience with Python or JavaScript, including the ability to write, debug, and maintain code.
• Proven experience developing automation workflows, scripts, or custom integrations.
• Strong understanding of REST APIs, webhooks, JSON, and third-party integrations.
• Experience using AI tools, LLMs, or AI agents to automate business or marketing workflows.
• Familiarity with Google Ads Scripts and advertising platform APIs.
• Experience with workflow automation tools.
• Working knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Strong analytical and problem-solving skills with the ability to troubleshoot technical issues independently.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced agency environment.
• Strong written and verbal English communication skills.
• Ability to collaborate effectively with both technical and digital marketing teams.

Education & Technical Background

• Bachelor's degree in Computer Science, Software Engineering, Information Technology, Marketing Technology, or a related field preferred.
• Equivalent professional experience with demonstrated programming and automation skills will also be considered.
• Strong understanding of software development fundamentals, debugging, and API integrations.
• Ability to use AI-assisted coding tools responsibly while maintaining sound programming practices and technical judgment.

Nice to Have

• Experience with TikTok Ads API, Simpli.fi, or other programmatic advertising platforms.
• Experience with Meta Conversions API, server-side tracking, and advanced conversion attribution.
• Familiarity with SQL, databases, and marketing data pipelines.
• Experience developing AI agents, custom GPTs, or LLM-powered applications.
• Familiarity with Model Context Protocol (MCP) and AI API integrations.
• Experience with Amazon Web Services (AWS), including deploying, hosting, and maintaining applications, automation workflows, and cloud-based services.
• Experience building internal automation tools for digital marketing agencies.
• Experience in multifamily housing, student housing, real estate, or financial services marketing.
• Familiarity with Accelo or other agency project management platforms.

Communication & Availability Expectations

• Full-time availability during regular US Central Time (CT) business hours, approximately 8:00 AM–5:00 PM Central Time, Monday through Friday, with a standard 40-hour workweek.
• Candidates may be based anywhere in the world but must consistently work the required US Central Time hours, including evenings or overnight hours in their local time zone when applicable.
• Strong written and verbal English communication skills are required.
• Ability to communicate technical concepts clearly and collaborate with team members across departments.
• Comfortable working independently in a remote environment while remaining responsive during core working hours.
• All application materials, including resumes and written responses, must be submitted in English.

What Success Looks Like

• Reduced manual workload through reliable, scalable automation.
• Faster and more consistent campaign launches across advertising platforms.
• Improved campaign monitoring, quality assurance, and optimization.
• Effective integration of AI-powered tools into digital marketing workflows.
• Increased operational efficiency across multiple client accounts.
• Measurable improvements in automation accuracy, reliability, and campaign performance.

About Threshold

Threshold is an award-winning full-service agency who historically served clients in the real estate industry by connecting buyers, renters, and investors with their future communities. We also have a second vertical with over 100 clients in the Financial industry, specifically Community Banks and Credit Unions.

Founded in 2013, we serve our client base through offices in Austin, TX and our remote workforce across the US, Canada, and the world. Check us out at www.thresholdagency.com.

Our vision is to be the most trusted, innovative, and results-oriented marketing partner for our clients, and we've grown significantly as we've pursued that vision. Because of that growth, we need talented and dedicated people to join our team. Folks willing to accept a challenge and ask, "What if?" Folks ready to do work they can be proud of and be part of a THeam that lifts each other up.

Why join us? Because our company culture thrives from being by and for our employees. We take special care to ensure that every member of our team has a say in what drives us and how we define success. Even our perks were chosen by our team. If you're eager to find a place where you can make a meaningful impact, then you've come to the right place.

Job Type: Full-Time Contract
Pay: $9.60 USD per hour (approx. ₹900/hour)
Work Location: Remote
Schedule: Monday to Friday, 8:00 AM–5:00 PM US Central Time
Shift Availability: Must be available during US Central Time business hours, regardless of local time zone

Compensation is paid in USD.

Pay: From ₹900.00 per hour

Expected hours: 40.0 per week

Benefits:

• Paid time off
• Work from home

Application Question(s):

• Which programming languages have you used professionally (Python, JavaScript, or others)?
• Have you built automation solutions for Google Ads, Meta Ads, or other advertising platforms? Briefly describe one example.
• Are you able to work full-time during US Central Time business hours (approximately 8:00 AM–5:00 PM CT)?
• Do you have a reliable computer and high-speed internet connection suitable for remote work?
• Have you previously worked with a US- or Canada-based digital marketing agency?
• Have you developed custom automation solutions by writing code in Python, JavaScript, or another programming language, including direct API integrations?

Education:

• Bachelor's (Required)

Experience:

• digital marketing automation, or related technical roles: 3 years (Required)
• digital marketing agency: 2 years (Preferred)

Language:

• English (Required)

Shift availability:

• Overnight Shift (Preferred)
• Night Shift (Preferred)

Work Location: Remote