The role
Job description
• Own paid acquisition for webinars, masterclasses and live events end-to-end: planning, budgeting, setup, optimisation and reporting.
• Manage the full funnel from ad to registration, attendance and sale, against targets for cost per registration, show-up rate and cost per sale.
• Plan creative, hook and landing page tests, and scale campaigns for live and evergreen webinars.
• Set up tracking and automation across ad platforms, landing pages, CRM and webinar tools, including CAPI and reminder flows.
• Report funnel performance and ROAS to clients or leadership, and guide junior executives.