The role
Job description
About Us
A Mumbai-based performance marketing agency with 14 years of experience growing brands across D2C, e-commerce (baby food, fashion, food), healthcare, education, and edtech.
The Role
You'll own D2C and lead generation campaigns on Meta and Google, manage ₹10–50 lakhs in monthly ad spend, and be the client's go-to person for performance. This is a client-facing role.
What You'll Do
• Plan, launch, and optimise Meta and Google Ads campaigns across lead generation, sales and D2C, shopping and catalog, app installs, webinar registrations, traffic, and awareness objectives.
• Build full-funnel strategies with the right audiences, bidding, and optimisation events for each goal.
• Use AI tools (ChatGPT, Gemini, Claude) to generate hooks, ad copy, and reel scripts, and produce creative variations for testing in line with Meta Andromeda.
• Run structured A/B tests on creatives, hooks, audiences, and landing pages; scale winners and catch creative fatigue early.
• Set up and maintain tracking with Meta Pixel, CAPI, GA4, and Google Tag Manager.
• Nurture leads through CRM, WhatsApp, and email automation, and feed lead-quality data back into campaigns.
• Manage budgets daily to maximise ROAS and keep CPA and CPL in check.
• Work with the design team to improve landing page and lead form conversion rates.
• Prepare performance reports and present insights and next steps to clients.
• Track competitor ads and platform updates.
What We're Looking For
• 1–2 years of hands-on experience with Meta Ads Manager
• 1–2 years of hands-on experience with Google Ads
• 1–2 years of hands-on experience with D2C or e-commerce
• Current Salary below 3LPA
• Stays in Mumbai, Thane, Navi Mumbai or Pune
• Excellent communication and presentation skills, with a strong command of English
• Ability to build client rapport and handle client calls with confidence