All fields marked * are required
About Wildcraft
Wildcraft is India’s largest outdoor gear company. It’s product range includes gear, travel cases, apparel, and footwear. Since our inception 25 years ago, Wildcraft is a brand born for the open air. Wildcraft as a head-to-toe outfitter equips you with the means to experience outdoors. A brand with the business philosophy of “rekindling the explorer & embracing the unknown” at its heart. Wildcraft products take inspiration from its brand ethos which guides the product to be functional, light weight, weather resilient and reliable. Wildcraft is best poised to ride the Indian outdoor industry opportunity and make Indians embrace the uncertainty and Be Ready for Anything.
Job Purpose:
The Store Manager will be responsible for the overall management and performance of the store, including sales, profitability, customer experience, team management, inventory, visual merchandising, and day-to-day store operations.
The role requires a strong retail mindset, leadership skills, customer orientation, and the ability to consistently achieve business targets.
Key Responsibilities:
1. Sales & Business Performance
Drive achievement of daily, monthly, and annual sales targets.
Monitor store KPIs such as sales conversion, average transaction value, units per transaction, footfall, and productivity.
Develop and implement plans to improve sales and store profitability.
Analyze sales reports and identify opportunities for growth.
Ensure effective execution of company promotions, campaigns, and product launches.
2. Customer Experience
Deliver an exceptional and consistent customer experience.
Ensure the team understands customer needs and provides appropriate product recommendations.
Handle customer queries, feedback, and complaints professionally.
Build strong customer relationships and encourage repeat business.
Ensure the store maintains Wildcraft's brand standards.
3. Team Management
Lead, motivate, and develop the store team.
Set individual and team targets and monitor performance.
Conduct regular team briefings and performance reviews.
Train staff on product knowledge, selling techniques, customer service, and store processes.
Manage staff attendance, grooming, discipline, and shift schedules.
Identify training and development requirements for team members.
4. Store Operations
Ensure smooth day-to-day functioning of the store.
Follow all company SOPs and operational guidelines.
Maintain high standards of store cleanliness, housekeeping, safety, and security.
Ensure proper opening and closing procedures.
Coordinate with relevant departments for maintenance and operational requirements.
Ensure compliance with company policies and statutory requirements.
5. Inventory Management
Monitor stock levels and ensure optimum inventory availability.
Ensure accurate receiving, tagging, storage, movement, and replenishment of merchandise.
Conduct regular stock audits and cycle counts.
Minimize stock loss, damages, shrinkage, and inventory discrepancies.
Coordinate stock transfers and replenishment with the concerned teams.
Ensure proper handling of slow-moving and ageing inventory.
6. Visual Merchandising
Ensure products are displayed according to Wildcraft's visual merchandising guidelines.
Maintain attractive and organized product displays.
Ensure effective implementation of promotional and seasonal displays.
Monitor product presentation, signage, pricing, and availability.
7. Cash & Commercial Controls
Ensure accurate billing and cash management.
Monitor daily cash collections and deposits as per company procedures.
Minimize billing errors and ensure proper documentation.
Monitor discounts, returns, exchanges, and other commercial transactions.
Ensure adherence to audit and financial control processes.
8. Reporting & Coordination
Prepare and submit daily, weekly, and monthly store performance reports.
Track key business and operational metrics.
Coordinate with Area/Regional Managers and support functions.
Provide market and customer feedback to the management team.
Keep the management informed about competitor activity, local trends, and business opportunities.
Education:
Graduate degree preferred.
Qualification in Retail Management, Business Administration, or a related field is an advantage.
Experience:
3–6 years of relevant retail experience, preferably in a Store Manager / Assistant Store Manager role.
Experience in fashion, lifestyle, sports, outdoor, travel, footwear, or consumer retail is preferred.
Proven track record of achieving sales targets and managing retail teams.
Required Skills
Strong sales and business acumen
Excellent people-management and leadership skills
Customer-service orientation
Good communication and interpersonal skills
Strong understanding of retail operations
Inventory and stock management skills
Ability to analyze sales and operational reports
Problem-solving and decision-making ability
Good knowledge of MS Office and retail POS systems
Ability to work in a fast-paced retail environment
Working Conditions
Full-time retail role.
Willingness to work rotational shifts, weekends, and public holidays as required.
Flexibility to work during peak seasons, promotional events, and high-footfall periods.
Required
All fields marked * are required
About Wildcraft
Wildcraft is India’s largest outdoor gear company. It’s product range includes gear, travel cases, apparel, and footwear. Since our inception 25 years ago, Wildcraft is a brand born for the open air. Wildcraft as a head-to-toe outfitter equips you with the means to experience outdoors. A brand with the business philosophy of “rekindling the explorer & embracing the unknown” at its heart. Wildcraft products take inspiration from its brand ethos which guides the product to be functional, light weight, weather resilient and reliable. Wildcraft is best poised to ride the Indian outdoor industry opportunity and make Indians embrace the uncertainty and Be Ready for Anything.
Job Purpose:
The Store Manager will be responsible for the overall management and performance of the store, including sales, profitability, customer experience, team management, inventory, visual merchandising, and day-to-day store operations.
The role requires a strong retail mindset, leadership skills, customer orientation, and the ability to consistently achieve business targets.
Key Responsibilities:
1. Sales & Business Performance
Drive achievement of daily, monthly, and annual sales targets.
Monitor store KPIs such as sales conversion, average transaction value, units per transaction, footfall, and productivity.
Develop and implement plans to improve sales and store profitability.
Analyze sales reports and identify opportunities for growth.
Ensure effective execution of company promotions, campaigns, and product launches.
2. Customer Experience
Deliver an exceptional and consistent customer experience.
Ensure the team understands customer needs and provides appropriate product recommendations.
Handle customer queries, feedback, and complaints professionally.
Build strong customer relationships and encourage repeat business.
Ensure the store maintains Wildcraft's brand standards.
3. Team Management
Lead, motivate, and develop the store team.
Set individual and team targets and monitor performance.
Conduct regular team briefings and performance reviews.
Train staff on product knowledge, selling techniques, customer service, and store processes.
Manage staff attendance, grooming, discipline, and shift schedules.
Identify training and development requirements for team members.
4. Store Operations
Ensure smooth day-to-day functioning of the store.
Follow all company SOPs and operational guidelines.
Maintain high standards of store cleanliness, housekeeping, safety, and security.
Ensure proper opening and closing procedures.
Coordinate with relevant departments for maintenance and operational requirements.
Ensure compliance with company policies and statutory requirements.
5. Inventory Management
Monitor stock levels and ensure optimum inventory availability.
Ensure accurate receiving, tagging, storage, movement, and replenishment of merchandise.
Conduct regular stock audits and cycle counts.
Minimize stock loss, damages, shrinkage, and inventory discrepancies.
Coordinate stock transfers and replenishment with the concerned teams.
Ensure proper handling of slow-moving and ageing inventory.
6. Visual Merchandising
Ensure products are displayed according to Wildcraft's visual merchandising guidelines.
Maintain attractive and organized product displays.
Ensure effective implementation of promotional and seasonal displays.
Monitor product presentation, signage, pricing, and availability.
7. Cash & Commercial Controls
Ensure accurate billing and cash management.
Monitor daily cash collections and deposits as per company procedures.
Minimize billing errors and ensure proper documentation.
Monitor discounts, returns, exchanges, and other commercial transactions.
Ensure adherence to audit and financial control processes.
8. Reporting & Coordination
Prepare and submit daily, weekly, and monthly store performance reports.
Track key business and operational metrics.
Coordinate with Area/Regional Managers and support functions.
Provide market and customer feedback to the management team.
Keep the management informed about competitor activity, local trends, and business opportunities.
Education:
Graduate degree preferred.
Qualification in Retail Management, Business Administration, or a related field is an advantage.
Experience:
3–6 years of relevant retail experience, preferably in a Store Manager / Assistant Store Manager role.
Experience in fashion, lifestyle, sports, outdoor, travel, footwear, or consumer retail is preferred.
Proven track record of achieving sales targets and managing retail teams.
Required Skills
Strong sales and business acumen
Excellent people-management and leadership skills
Customer-service orientation
Good communication and interpersonal skills
Strong understanding of retail operations
Inventory and stock management skills
Ability to analyze sales and operational reports
Problem-solving and decision-making ability
Good knowledge of MS Office and retail POS systems
Ability to work in a fast-paced retail environment
Working Conditions
Full-time retail role.
Willingness to work rotational shifts, weekends, and public holidays as required.
Flexibility to work during peak seasons, promotional events, and high-footfall periods.
Required